The US Department of Justice initiates a monopoly lawsuit against Google
Published on :
The US Department of Justice is suing internet search giant Google along with eight US states, including California and New York. Accordingly, Google has established a kind of monopoly on the technologies used in digital advertising.
According to the plaintiffs, Google uses anti-competitive and unlawful methods to eliminate its competitors. These are banners or pop-up windows sold to brands that appear on the websites users visit. Or the tools that advertisers use to buy that space and the market in which the transactions take place. Thanks to its dominant position in Internet search, Google controls all of these tools.
In the background, the juicy but very competitive online advertising market, from which the tech giants draw their profits. According to the plaintiffs, website publishers should also be able to make a living from it. More than 13 billion ads are sold every day on the Internet in the United States. Most of this windfall is collected by Google.
Congress is trying to break Gafam’s grip
This monopoly, which Google shares with other tech giants, worries even the American Congress, which is trying to break Gafam’s grip on almost every sphere of public and private life through the use of the Internet.
This is the department’s second complaint against the California group since President Joe Biden took office two years ago. The first, relating to its search engine dominance, is expected to lead to a court hearing later this year.
Google has been fined for violating competition law in the past, most notably by the European Union. In the USA, the company is already facing lawsuits from a coalition of states led by Texas at the end of 2020. According to your allegations, Google tried to oust the competition by manipulating ad auctions.
► Also read: European judiciary confirms Google fine of 2.4 billion euros